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Blog

FITNESS FUELED BY FEEDBACK™

If you are a personal training client at The Exercise Coach you have no doubt heard our mantra - “Muscle Quality matters more than Movement Quantity.” For those of you who are unfamiliar with us, our focus is on the science which proves muscle is your primary biomarker. This science shows that your muscle’s functionality impacts not only your fitness but also your health and longevity. Guided by this paradigm, it’s our passion to inspire the not-yet-fit to take action and enjoy strength. Read More

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ARTIFICIAL SWEETENERS IN MILK?

Our last post on artificial sweeteners provoked some interesting discussion on our Facebook page. We discussed the dangers of using artificial sweeteners in one’s diet, as well as healthier alternatives. Read More

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A STRONGER FRANCHISE – NATIONAL GROWTH IN 2013

2013 is shaping up to be a busy year at The Exercise Coach. In the last 6 months, we have added multi-unit franchise developments in 3 new states, to compliment our market presence in the Chicago area. As a growing fitness franchise brand, it’s very exciting to welcome new business owners onto our team. Read More

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